during: 2026

Excessive Bold

I'm increasingly seeing a lot of technical and business writing make heavy use of bold font weights, in an attempt to emphasize what the writers think is important. LLMs seem to have picked up and spread this practice widely. But most of this is self-defeating, the more a writer uses typographical emphasis, the less power it has, quickly reaching the point where it loses all its benefits.

by Martin Fowler

28 Jan 2026

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bliki

bad things writing


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