Show the User Journeys
22 February 2022
This page is part of The Lean Inception article series
The User Journey describes a sequence of steps a user follows in order to reach a goal. Some of these steps represent points of contact with a product, demonstrating how the user interacts with it. As we build the journey, the team raises questions and alternative opinions about the user's desires and the product's capabilities.
![](monster-journeys.jpg)
How we do it
- Select a persona.
- Identify a goal for this persona.
- Write the persona and her goal on a post-it and place it on the top left side of a canvas (A3 paper or flipchart is best so it can be moved around).
- Decide the starting point (helpful questions: how does the persona starts her day? What triggers the desire for achieving the goal?), write this starting point on a post-it and put it on the canvas.
- Describe each following step on a post-it and place it next on the canvas. Continue placing steps until the persona achieves her goal
Here's an example of a User Journey:
Soccer Dude: invite friends for a match
- wakes up early for work.
- eats a big breakfast.
- arrives at work at 9:00 am.
- during a meeting decides he needs some physical activity.
- at lunch, talks a friend into playing soccer after work.
- calls and book a court.
- opens easy-bola mobile app.
- register the match for 8:00 pm that evening.
- fills the information about the court he booked.
- sends invitation to friends.
The photo shows a lot of users’ journeys in the same table, with lots of people staring at them. The personas and goals (pink post-its) are at the left of the flipchart, and their journeys go from the left to the right (each step in a yellow post-it).
![](journeys-team.jpg)
morning | afternoon | |
---|---|---|
Monday | Introduce the inception, kick off, and Write the Product Vision | The product Is – Is not – Does – Does not |
Tuesday | Describe the Personas | Discover the Features |
Wednesday | Technical, User eXperience and Business Review | Show the User Journeys |
Thursday | Display Features in Journeys | Sequence the Features |
Friday | Build the MVP Canvas | Showcase the results of the inception to those interested in the project |
This page is an activity of The Lean Inception, for an overview go to the main page.
For more details on how to run a workshop, consult the book.