The product Is – Is not – Does – Does not
22 February 2022
This page is part of The Lean Inception article series
Sometimes, it’s easier to describe something by saying what it isn't. This activity explores how we might explain the product this way, by asking specifically about each positive and negative aspect of the product.
How we do it
- Divide a white canvas or flipchart in four areas: Is / Is not / Does / Does not.
- Write the name of the product above the quadrants.
- Ask each participant to describe the product by putting post-its onto the corresponding areas.
- Read and group similar notes.
This activity helps to explain the product. Afterwards the participants usually have formed a consensus view on what the product does as well as what the product doesn’t do. We can also clarify strategic decisions, such as things the product will never do.
|Monday||Introduce the inception, kick off, and Write the Product Vision||The product Is – Is not – Does – Does not|
|Tuesday||Describe the Personas||Discover the Features|
|Wednesday||Technical, User eXperience and Business Review||Show the User Journeys|
|Thursday||Display Features in Journeys||Sequence the Features|
|Friday||Build the MVP Canvas||Showcase the results of the inception to those interested in the project|