• There is a significant change in the role that data plays in our activities.
  • Although the term big data is often used to describe this change, it's not just about how much data we are looking to use.
  • You may want to think of "big" applying to the importance of data - that data is playing a bigger role in our lives. Or just don't try to read "big data" literally.
  • Big data is term that's generated a lot of hype. But I think it's important to resist our usual aversion to hype in this case - there is a significant change in thinking that's happening.
  • This shift forces us to change many long-held assumptions about data. It opens up new opportunities, but also calls for new thinking and new skills.
  • This deck explores my take on this change.