If we are going to build tools to allow people to dig for meaning in big data, it is our responsibility to make sure the information people find isn't just statistical noise.

We need to ensure that we have a better grip on probability and statistics - at least enough to alert us to possible problems.

Teams involved in analytics need people with a background in statistics, who have the experience and knowledge to tell the difference between signal and noise

We must ensure the customers and users aren't probabilistically illiterate by helping them understand the actual significance of the numbers.