A workflow for analytics

Business leadership uses their strategic goals to indicate what metrics should be used for analytics.

How will we find data that might be interesting?

How will we gather the data?

How will we eliminate the useless data?

How will we combine data from disparate sources?

These early stages of data preparation result in a cohesive convergence of data

This is followed by a rapid sequence of analytics that may diverge from the original goals based on new discoveries and directions.

How will we enhance the data?

How will we uncover interesting patterns?

How will we operationalize models for action?