29 July 2010
One of the steady themes I've seen throughout my career is that of the nature and importance of software development. Recently a prospect told one of our salespeople that "software is like sewage pipes, I want it to work reliably and I don't want to know about the details". This is the kind of approach that Nicholas Carr talked about in IT Doesn't Matter. On a contrasting note we've done work for many businesses where IT has been a clearer strategic enabler to their business, allowing them to enter new markets or significantly increase their market share. So is IT a utility, like sewage pipes, or a strategic asset?
I take that the view is that it can be either, depending on the system. A classic example of a utility IT project is payroll, everyone needs it, but it's something that most people want to 'just work'.
So what is the distinguishing factor between utility and strategic projects? To my mind it's all about whether the underlying business function is a differentiator or not. If how you do this function is a crucial part of what makes you better than the competition, then the software that supports this function needs to be as good as you can make it. Note that this distinction isn't about the software, but the business function. As Ross Pettit puts it "This is not a separation of IT by the nature of the technology, but into what technology does for the host business".
The most important point about this dichotomy is to realize that there are two kinds of software projects and they need to be treated entirely differently. The way you staff, run, and budget a strategic project is entirely different to how you do a utility project. Too often people assume that what is good for one is good for the other - and trouble inevitably follows.
Another consequence is that only a few projects are strategic. The 80/20 rule applies, except it may be more like 95/5. While certainly it's most common for people to not recognize the dichotomy at all, it's also common for people to think that too many projects are strategic.
One of the most important ways in which these efforts differ is where the risks lie. For utility projects the biggest risk is some kind of catastrophic error - you don't want the sewage pipe to break, or to miss payroll. So you need enough attention to make sure that doesn't happen, but other than that you want costs to be as low as possible. However with strategic projects, the biggest risk is not doing something before your competitors do. So you need to be able to react quickly. Cost is much less of an issue because the opportunity cost of not doing something is far greater than costs of software development itself.
This is not a static dichotomy. Business activities that are strategic can become a utility as time passes. Less often, a utility can become strategic if a company figures out how to make that activity a differentiator. (Apple did something like this with the design of personal computers.)
One way this dichotomy helps is in deciding between building custom software and installing a package. Since the definition of utility is that there's no differentiator, the obvious thing is to go with the package. For a strategic function you don't want the same software as your competitors because that would cripple your ability to differentiate.
Often people realize this and buy a package for a utility project, but then spend huge amounts of money customizing this - which is just as wasteful. My view is that for a utility function you buy the package and adjust your business process to match the software. Usually this is politically infeasible, so the workaround is to put a low grade software team to work on it. Provide enough care to avoid catastrophe, but otherwise you don't need a high-grade team.
Another way the dichotomy makes its influence felt is the role of agile methods. Most agilists tend to come from a strategic mindset, and the flexibility and rapid time-to-market that characterizes agile is crucial for strategic projects. For utility projects, however, the advantages of agile don't matter that much. I'm not sure whether using an agile approach for a utility project would be the wrong choice, but I am sure that it doesn't matter that much.
Like many classifications, there's a lot of grey in between. Yet this is one of those rare cases where I think there's a strong argument to turn up the contrast and force more binary thinking. As Ross commented in a discussion of a draft of this post: "'shades of grey' give license to pile things into the wrong category; things that are really utility will be given an inflated importance, rather than dispositioned as the utilities they really are." Forcing a binary decision, tilted to minimize what's in the strategic bucket, would help provide the focus that's often lacking in IT initiatives.
Ross goes so far as to argue that there shouldn't be a single IT department that's responsible for both utility and strategic work. The mindset and management attitudes that are needed for the two are just too different. It's like expecting the same people who design warehouses to design an arts museum.
To explore more...
- Ross's article calls for a Glass-Stegall of IT departments.
- Marc McNeil talks of projects as Tractors, nuclear power plants and the bleeding edge
- Neal Ford points out that integration efforts, such as SOA, can't be strategic.
- There is video of the talk I gave on this theme for AMP last year.